Founded in 1934, Grange Co-op is a community-driven agricultural retailer serving farmers, ranchers, gardeners, and outdoor enthusiasts throughout Southern Oregon and Northern California. When I joined the company, I saw an opportunity to create a more cohesive brand experience across eight retail locations and all customer touchpoints while preserving the trust, stability, and agricultural roots that had supported the company for nearly 90 years. My role was to evolve the visual identity in a way that honored Grange Co-op’s legacy while helping the brand connect with new customers in home, garden, and lifestyle retail markets.